How to Write Push Notifications that Engage & Convert

Published by CleverTap

44% of iOS users and 91% of Android users opt in to push notifications, making them the #1 external channel for marketers to encourage app engagement and long-term customer retention.

But creating the perfect push campaign isn’t easy.

To understand what today’s mobile users want, our data science team took a magnifying glass to successful push notifications to discover exactly how marketers can build the perfect messaging campaigns in 2020.

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