The marketer’s guide to articulating DAM return on investment

Published by Adobe

Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for marketing.

The insatiable demand for personalised content across digital channels has fundamentally changed how forward-thinking companies measure return on investment (ROI) in with digital asset management solutions (DAMS).

A DAM is the linchpin of making the future customer experience scalable. This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing must scale with this demand for dynamically relevant, personalised brand experiences.

Do you understand that a DAM is about more than storage? It’s a strategic enabler of digital transformation. Download this guide to discover everything a DAM has to offer you and your business - a world of ease and simplicity and tools to articulate the return on investment.

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Related Categories Email Marketing, Cross Channel, Customer Data, Digital Marketing, Collaboration, Technology, Measurement, Content Marketing, Marketing Automation, Marketing Automation, Content Marketing, Digital Marketing

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