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Customer Intimacy: The most meaningful bond with the customer, built with zero-party data

Published by Salesmanago

Today’s eCommerce is on the verge of the great change.

We got used to see the customers through the prism of behavioral and other implicit data. The sheer number of visitors as well as technological limitations made the customers anonymous.

But this is not what the customers want anymore. According to Epsilon, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Current approach based on the combination of first and third-party data is not able to deliver anymore.

Download now to discover the most meaningful bond with the customer, built with zero-party data.

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Related Categories Customer Data, Technology, Segmentation, Marketing Automation, Marketing Automation